Beauty Review: Avon ANEW Reversalist Day Renewal Cream SPF 25

Oh, the promises!

So many skincare lines promise the works. Cures wrinkles. Quenches the driest of skin. Brightens skin. Reduces age spots.

Avon ANEW Reversalist Day Renewal Cream with SPF 25 promises pretty much all of these things. They say it reduces wrinkles, tightens skin, protects you from the sun and reduces discoloration.

Well, we’ll see…

How does it smell?

ANEW Reversalist Day cream has a very light perfume scent. It smells like fresh tree flowers. It’s barely noticeable, especially once you put it on your skin, which I thought was a good thing.

How is this for sensitive skin?

My skin is very sensitive to fragrance. Even though this had a bit of a scent, I didn’t break out. If you have sensitive skin, this may be okay for you.

There is one time when it will make your skin irritated, though. Don’t apply this right after taking a shower or washing your face. When I did, the day cream made my face sting. It went away after a few minutes, but it wasn’t pleasant. Blame it on the open pores.

Does it reduce wrinkles?

Let’s be honest here: I have two wrinkles. That’s right, two. They’re just under my right eye. It’s a new addition to my face. I only noticed it a few months ago. But did ANEW Reversalist make the wrinkles go away? No, it didn’t. I didn’t notice a difference.

Does it reduce discoloration?

Another newer addition to my face: discoloration. I have a patch of dark spots/freckles on my cheek. (I blame Montana’s arid weather. I’m from Minnesota’s humid environment after all.)

I was really hoping that ANEW Reversalist Day Renewal Cream would take it away, or at least reduce it. But just like the anti-wrinkle claim, that didn’t work either.

Does it work well as moisturizer?

Here’s where ANEW Reversalist really shines. It works great as a daytime moisturizer. It’s thick enough for dry weather without feeling heavy. It isn’t oily either!

reversalistDay02 Check it out, I’ve used a bunch of it, I like it so much. Plus, it has SPF 25, so it’s a good choice for protecting your face when you’re outside. My face was fully quenched and soft after using this moisturizer.

The Final Verdict

It has a good scent, is good for people with sensitive skin, and is a great daytime face lotion. Still, I can’t ignore the fact that it didn’t deliver on the promise to reduce wrinkles and discoloration. Those are big promises. For this reason, I give Avon ANEW Reversalist Day Renewal Cream a…


You can pick up this day cream online or from a local Avon representatives for $32.


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  1. This was a great honest review of the Avon Anew Reversalist day cream. I do know many ladies that love this product and the great reasonable price.

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