Beauty Review: Avon ANEW Reversalist Illuminating Eye System

It’s pretty rare that a product does what it promises, especially when it comes to skincare. As you may have seen yesterday, my review for Avon ANEW Reversalist Day Renewal Cream showed that it didn’t do everything it promised.

With those odds, things don’t look so good for Avon ANEW Reversalist Illuminating Eye System, but I’m going to give it a fair shot anyway.

The Illuminating Eye System promises to reduce wrinkles and brighten under eye circles, all while moisturizing the skin around your eyes.

How does it work?

It took me two days to figure out how to use this product. Not because it wasn’t clear, but because I didn’t think I needed to read the directions. I flipped the top cap open and thought that product was all there was to the Illuminating Eye System. A few days later, I noticed you can unscrew the top and lo and behold: a whole ‘nother eye product. Here’s the two separate sections:

illuminatingEye02 The cap has the “Sheer Veil”.

The glass section has the “Eye Cream”.

Yep, it took me two days to find that cream. I’m so silly!

Anyway, you’re supposed to use a small amount of the eye cream around your eyes. Then you apply the sheer veil under your eyes, over the cream.

Does it brighten your eyes and cover dark circles?

Yes, yes, yes! I was so surprised about how much brighter and more awake I looked. The sheer veil works right away. It’s sort of like a cross between a sheer cover-up and a brightener. It’s barely noticeable as a makeup, but still does loads for brightening around your eyes.

The eye cream seemed to kick in after a week or two, so I looked brighter even before using the sheer veil. I am very satisfied with this aspect of the product.

Does it reduce wrinkles?

In my experience: no. While I only have a few wrinkles, they didn’t look any less wrinkly.

However, since the product really did bright underneath my eyes, it did make it seem like I was less wrinkly. Sort of like an optical illusion.

Does it work well as a lotion?

The ANEW Reversalist Illuminating Eye System did a good job as an eye moisturizer. The formula, while light and oil-free, was heavy enough that I needed barely any of the product. That’s a plus since the eye cream is only .5 fl. oz.

Since there isn’t a lot of lotion in this small packaging, only use this on your eyes. Don’t replace your all-over face lotion with this product.

How is it for sensitive skin?

I have sensitive skin when it comes to fragrance. Luckily, there isn’t a noticeable scent with this.

The only time the Illuminating Eye System irritated my skin was when I used it right after showering. Avoid this by waiting 10 to 15 minutes before applying it around your eyes.

The Final Verdict

I was very happy with this product. I love it, actually. It’s a good way to make you look awake and pretty without wearing makeup. It passes the brightness test with flying colors. And while it doesn’t reduce wrinkles, the fact that the brightening causes the illusion of wrinkle reduction, it’s certainly not a fail. For all of these reasons, I give the Illuminating Eye System an…


You can pick up the Avon ANEW Reversalist Illuminating Eye System online and from a local Avon representative for $30.


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  1. I’m glad this eye creme works well for you. I’m also looking for an eye creme for my dark circles and I’ll probably get this one. Thanks for the review, Trisha!
    .-= Dao´s last blog ..Blue Steel FOTD =-.

  2. Thanks for the review. It sounds like a great produts and I’m tempted to try for iits brightening effects. I so need that to look awake in the morning.
    .-= gio´s last blog ..How to let your hair air dry =-.

  3. I hope you gals both try it. I think it could benefit anyway. Frankly, I was surprised that it even worked. I haven’t had much success with these kinds of skincare products.

  4. Trisha I just became an Avon Independent Representative and since I can’t sell something I don’t like I ordered the trail kit a $60.00 value for $26.00 and have used it for three days and nights and I am absolutely a FAN! I could tell the difference in ,my skin immediately, my skin is more even in color and very smooth. The eye cream works wonders. Now I’m not only ready to sell this Avon product I am a satisfied customer too.

    Sally Morris
    Greenwood SC

  5. As a woman of color, with major dark circles, THIS PRODUCT REALLY WORK!!! My circles have brighten and the eyes have soften, and I am happy!! Give it a try!

  6. Hi- My partner order samples of this cream. I tried some to my face to see if work on my wrinkels. Wow my face skine start to burn and burn badly………There was not any other things applied under this cream.(mean other cream) Red spots appear on different parts of my face. So my face gradually get rid of red spots..But now very badly damaged. I wish I could let you my present face’s photos U see it all !! Anyway I seen an doctor. But waiting they go away. PRAYING……….

  7. Unfortunately my experience with this product was less than satisfactory. In fact, I’ve been exposed to AVON since my grandmother was alive (approximately 20+ years and I remember “Timeless” being one of her favorite scents from Avon) but after this last experience, I highly doubt I’ll ever buy any of their products again.

    First, I am a 33 y/o African-American female with combination type skin (oily T-zone, depending on the season). For the most part, I’ve never really had problematic skin other than maybe a pimple here and there. However, I’ve noticed a few changes since hitting my 30s (i.e. a few fine lines, brown spots, dull complexion, etc.) and after using many different OTC products with no jawdropping results (including Roc, Garnier and Olay products) , I decided to give Avon a try. I ordered the Reversalist because it claimed it was the best in taking care of the issues I mentioned, but decided to start with a TRIAL KIT so that I could give it a test run. After a week (which is usually the timeframe I need to start seeing some sort of results), I saw absolutely nothing! No reduction in brown spots or fine lines and my complexion was still dull. I was even taking pictures of my skin daily, just to make sure I could actually see the results. The ONLY thing I did notice was softer skin but personally, I am more concerned with how my skin LOOKS rather than how it FEELS.

    Okay, soo the product didn’t work for my skin. No big deal! Some products work, some don’t.

    I review EVERYTHING I use just because reviews are always helpful for me, not to mention companies need to be held accountable if their products don’t do what they claim to. Therefore I went to the AVON.COM site and wrote a very tasteful review about my personal experience with the product. My review was similar to this one, in stating my problems with my skin and my end results. I did not go onto the site bashing the product and gave a very professional and honest review… HOWEVER, Avon refused to publish it, stating it did not put the company in the best light (in so many words). I was appauled!!! Not only does Avon tweek their reviews for their best interest, the INTEGRITY of the company cannot be trusted because of this. They tailor reviews to fit what’s good for them and THAT is not ethical. Yes, it’s their site but they also have a responsibility to ensure that review are honest and truthful. If you don’t want bad reviews, make better products that do what they say they will! Otherwise allow people to voice their opinion and let potential buyers decide what’s best for them.

    Needless to say, this left a BAD taste in my mouth and I will most likely never buy from them again. Not just skincare, but ANYTHING, just because of the shadiness. And for the record, I later found a better skincare line the worked FANTASTIC on my skin!!! It’s called PCA Skin and I purchased it online from Derm Store and I also started with their 3-week trial kit. This line is amazing and I highly recommend for those with a similar skin type. Plus, Derm Store offers 2 day shipping (ordered on Wednesday it was here on Friday), free samples of other products and lots of promo code discounts. Yes, I’m giving PCA Skin a HUGE plug right now because good products deserve good reviews and at the end of the day, the product did what it said it would to do and that is more than I can say for AVON. I used PCA on the first night I got it and the next morning I woke up, I could see the product already working!!! I woke up to glowing, smooth, supple skin after just 12 hours and after one week, my brown spots were just about gone (lol).

    Bottom line, AVON REVERSALIST (trial kit) was a wasted of $47 bucks and more importantly, this company could use a refresher course in business ethics!

    • unfortunately for me I did not notice the veil until this morning when I took the product into the light to try to read the very small instructions!
      did seem to make a difference even overnight-although not dramatic.

  8. Hasn’t been more than 10 days that i’m using it.
    I found it really wonderful as it gets absorbed quickly, It does not irritate the eye, It is non greasy, seems like it’s working on my dark circles as well,
    I just entered my 30s, wondering if it is the right product for me as it’s advertised the product is meant for 40+ as per Avon brochures in India.
    I really doubt though if it’s effective for wrinkles.

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