Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo Review

This is the second ginger-scented shampoo I’ve reviewed in the last few months.

In April, I loved the ginger ale scent and oil-reducing aspects of the Earthly Elements Hawaiian Ginger Balancing Shampoo. I gave it the rare A+.

When I got the new, professional Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo, it was hard not to compare the two. Especially since both are sulfate-free.

But does the Paul Mitchell Wild Ginger Shampoo stand out on its own?

How does it smell?

While both Paul Mitchell Awapuhi Wild Ginger and Earthly Elements Hawaiian Ginger use ginger as their scent profile, the two smell quite different.

As you may remember, EE resembled sweet ginger ale.

Awapuhi Wild Ginger has that lemony and spicy scent you’d find if you’d just grated some fresh ginger. It smells like they put real ginger in the bottle.

Now, if you like the smell of fresh ginger, you’d love this. Unfortunately, I’m not a fan of fresh ginger. Not eating it, smelling it or anything. (Though I do like dried and powdered ginger or sweet ginger ale.)

But, that’s just a personal opinion.

The scent is fresh and semi-strong while washing your hair. It mellows out significantly once washed out for a delicate fragrance on dry hair.

How big is the bottle?

Awapuhi Wild Ginger shampoo comes in a small, 3.4 fl. oz. bottle. That’s much smaller than most other shampoo bottles. And at $19.95 suggested retail price, the size difference may be a deal breaker for some.

So, is it worth it?

Here’s the thing: you’ll use a lot less of this shampoo than others.

I normally put a large wad of shampoo in my palm before working it through my damp, long and curly hair. When I did that with this shampoo, I immediately knew I’d used too much.

You can use half as much of the Wild Ginger Moisturizing Lather Shampoo as other shampoos for the same results.

This makes the size of the bottle a lot more tolerable.

Then is it good?


You know how beauty companies promise certain results and often fail at those promises?

Well, the Awapuhi Wild Ginger shampoo does what it promises.

It’s called a Moisturizing Lather Shampoo, and that’s exactly what it is. After using the shampoo, my hair felt silky smooth and detangled. It felt like I didn’t even need a conditioner after that.

It also has a really good lather and no residue once washed away.

Besides following its promises though, this shampoo didn’t stand out from others you can find at a drug store.

The Final Verdict

The fresh scent, moisturizing effects and good lather make the Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo a good choice for professional hair products. The high-quality formula makes up for the small bottle, although the price may still be too much for some people. For all of these reasons, I give this shampoo a…


You can pick up this shampoo at Saks Fifth Avenue, Neiman Marcus, hair salons and Paul Mitchell schools for $19.95 suggested retail price.


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  1. Bit pricey, but if it performs well and will last for a long time, then I guess it’s worth it! And LOL that scent actually sounds pretty delicious to me xD

  2. The scent sounds lovely. The price is a bit offputting but it’s great to know that it does its job well and that it lasts long. My shampoos always seem to run out so fast lol. 🙂

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