IT Cosmetics Hello Lashes Mascara Review

Wondering if the IT Cosmetics Hello Lashes Mascara is worth it? Don’t worry: I tested it out so you don’t have to. Guinea pig in action!

IT Cosmetics Hello Lashes Mascara Review: The BoxIT Cosmetics is a newer brand at Ulta Beauty. You can find it in the prestige side of the store.

IT Cosmetics Hello Lashes Mascara Review: The TubeLook at the packaging! That’s one fat tube. The handle has this squishy spongy stuff for a comfort grip. It feels more gimmicky than actually useful, but that’s okay. Sometimes gimmicks are fun.

IT Cosmetics Hello Lashes Mascara Review: The WandThe real special thing for this mascara is the wand. It has a round tip they call a “Magic Wand Lash Ball Detailer.” It’s meant to get to the hard-to-reach lashes at the inner and outer corners.

IT Cosmetics Hello Lashes Mascara Review: Before and AfterHere’s a before and after!

Right away, you can tell that it’s nice and dark, but also clumpy. At first glance, it seems good, but you see flaws when you really look closely (you can get a bigger view if you click the picture).

It promises to be five things in one: volumizer, conditioning primer, lash serum, lash tint and lash comb/curler.

I can’t get behind the primer, lash serum or lash curler promises, but it does volumize and tint pretty well. Then again, those are two things most mascaras do, even ones you can get for $4.99 at the drugstore.

I know it sounds like I’m totally “blah” about this mascara, and I am for the most part. However, I do really like that ball tip on the wand. It does a great job reaching lashes that normally get forgotten with other mascaras.

IT Cosmetics Hello Lashes Mascara Review: The Final Verdict

Is this my new favorite mascara? Nope—there are many others on the list above this one. Yeah, it was sufficiently dark and did a great job with that magic ball tip, but it was also clumpy, a little flaky, and didn’t live up to most of its promises.

To me, it just feels a little bit better than average. Nothing too special. That’s why I give it a…


You can pick this up at Ulta Beauty for $24.


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